The Scope and Evolution of Product Management

The right way to approach product management involves covering the problem, looking through data, and conducting user research./nProduct managers should understand why a specific framework works and use tools at the right time./nProduct managers should help others understand the context, business operations, and financial aspects of their products./nProduct managers need to leverage software as a strategic driver and combine business and technical knowledge./nProduct managers should straddle the line between business and technology, rather than solely focusing on one aspect./nBuilding a digital strategy for a Fortune 50 company requires coordination between marketing, internal digital teams, and product teams.