What Makes Your Business Valuable?

The matrix is specific to direct-to-consumer companies, so some of these things might not make as much sense. I also have the original matrix if anyone wants it, just let me know. So here's how we think about these things. At the top is revenue, right? Each of these are rated on a 1, 2, 0, 3 scale. And as you step down, it makes a lot more sense, right?