The company pivoted to become a full checkout merchant in order to gain more market share.
The company identified three potential competitors that it believed were also pursuing this same strategy.
The company was successful in gaining market share, but now faces competition from other companies in the space.
This week Darrell and Becca are joined by Klarna’s Co-founder and CEO Sebastian Siemiatkowski to talk about how the company is expanding beyond by now pay later space to become a neobank. Sebastian walks us through his European startup journey, breaking into the US market, how the importance of calm leadership through a market downturn, and what’s next for Klarna.