56sec snip

WorkLife with Adam Grant cover image

How Pixar’s Ed Catmull and Pete Docter make magic on and off screen

WorkLife with Adam Grant

NOTE

The Importance of Strong Opinions

Steve Jobs believed in fully committing to his beliefs and ideas, but also being willing to discard them if proven wrong. He had a strong bond with Pixar directors and admired their ability to wholeheartedly commit to their projects. Jobs' forceful personality made people see his commitments as genuine and powerful. However, this notion of holding strong opinions weakly bothered him, as expressing opinions strongly can lead others to think they are deeply held convictions. They may mistake these opinions for gospel truth.

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