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Turning $0 Into $100 Million: How To Make So Much Money You Question It's Meaning | Alex Hormozi PT 2

Tom Bilyeu's Impact Theory

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The concept of leverage in a licensing model and its definition

The speaker clarifies that their business model is closer to a licensing model with services rather than just selling courses. They emphasize the importance of setting the record straight and define leverage as the difference between input and output, where volume times leverage equals output.

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