
Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more
Lenny's Podcast: Product | Growth | Career
Deciding What Aspects of Your Product Should Be Free
When deciding what to make free in your product, consider if it aids indirect monetization, has viral or network effects, serves every user, contributes to the 'aha' moment, or creates habit loops. Anything that promotes growth should be free, while anything creating friction for growth should be paid. Ultimately, the decision should align with your monetization strategy and help achieve growth model outcomes without sacrificing monetization potential.
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