1min snip

Lenny's Podcast: Product | Growth | Career cover image

Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more

Lenny's Podcast: Product | Growth | Career

NOTE

Deciding What Aspects of Your Product Should Be Free

When deciding what to make free in your product, consider if it aids indirect monetization, has viral or network effects, serves every user, contributes to the 'aha' moment, or creates habit loops. Anything that promotes growth should be free, while anything creating friction for growth should be paid. Ultimately, the decision should align with your monetization strategy and help achieve growth model outcomes without sacrificing monetization potential.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode