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Ep426 - Vivian Tu | Rich AF
Talks at Google
Diversifying Platforms for Content Creation
Content creators leverage various platforms like TikTok, Reels, and YouTube to capitalize on different features for growth. The allure of quick overnight growth on TikTok has been a starting point for many creators. As platforms evolve, creators adapt strategies and invest time where trends shift, such as focusing on Reels due to heavy promotion by meta platforms. For long-term revenue potential, YouTube offers a mix of short and long-form content, with creators aspiring towards passive AdSense revenue like Graham Stephan's success. While content creation is a process with unpredictable outcomes, community engagement and the search functionality on YouTube are valued for fostering stronger connections and easy content discovery.
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