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Why measles is back

Today, Explained

Navigating Vaccine Hesitancy and Building Trust

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Vaccine hesitancy is not binary but exists on a spectrum, ranging from medical mistrust to conspiracy theories. Overcoming this hesitancy requires understanding individuals' positions and approaching conversations with empathy. Using derogatory language will only reinforce beliefs, leading to defensiveness. Building trust through empathetic communication and credible messengers can help address vaccine misinformation and skepticism effectively.

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