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The Game with Alex Hormozi cover image

Redefining Problems: The Key to Success (Pt.1 - Sept. '23) | Ep 646

The Game with Alex Hormozi

NOTE

The Purpose and Power of Branding

Branding originated from the practice of marking cattle to influence behavior. The purpose of branding is to change behavior at scale by associating an idea with a product or service. Through branding, companies can teach the masses about their idea and influence consumer behavior. Successful branding can significantly increase the likelihood of consumer purchase, illustrating the power and influence of branding in the market.

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