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Birkin Bags and Business: A Story of Luxury and Legal Drama
Business Lunch
Creating Value Through Scarcity
Scarcity adds value to products. Businesses should consider withholding certain products to create demand and increase value. By limiting availability and introducing the concept of exclusivity, businesses can 'bircify' their product line and potentially enhance their brand's allure. This strategy may not pose significant legal risks like antitrust issues, as demonstrated by Hermes' practice of recycling scrap leather into exclusive items available only in a single store.
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