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Balancing Vertical and Horizontal Integration in Business
Organizations aiming to be platforms should initially focus on resolving a specific problem before exploring additional services to offer. It is crucial to avoid confusion between vertical and horizontal integration while acting as both a service provider and staying true to one's core business that relies on those services. The relationship between a service provider and an early customer showcases the importance of prioritizing needs; in this case, BAMTech benefitted from addressing Major League Baseball's requirements without restricting its capability to serve other clients. This strategic approach helps maintain balance and fosters growth without compromising the core mission.