Superhuman (with CEO Rahul Vohra)
Acquired
Setting the Right Price
The speaker recounts how they initially set the price for their service at $29 per user per month based on intuition but later rounded it up to $30 after advice from pricing experts to end with a 9 for a premium experience effect. They discuss the psychology of pricing, citing examples like $12.99 for an iPhone and how ending the price with a 9 can influence perception. The speaker also emphasizes the importance of owning the premium experience in their market category.
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