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Is ONCE enough?
Build Your SaaS
Value of Word of Mouth and Building a Fanbase
Word of mouth and a dedicated fanbase have greatly contributed to the widespread use of Basecamp in various industries. The speaker questions the actual percentage of customers who are fans and suggests that it may be a relatively small percentage, but still higher than for other software companies. They emphasize that the value of an audience is often overstated and there may not be much overlap between the audience built and the target customers. However, they acknowledge that Basecamp does a good job of attracting its own customers through integrated marketing. The speaker concludes that Basecamp may have achieved the highest percentage of fans among any other software company and highlights the early leverage they gained from their audience.
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