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#405 – Jeff Bezos: Amazon and Blue Origin
Lex Fridman Podcast
Company Culture von Jeff Bezos
To foster a decisive company culture, prioritize speed and autonomy in decision-making processes. Emulate Amazon's customer obsession by encouraging technical ambition and quick evaluations of choices. Distinguish between two types of decisions: two-way doors, which allow for rapid reversibility, and one-way doors, which are critical and irreversible. Two-way door decisions should be made swiftly by individuals or small teams, fostering a culture of empowerment and agility. In contrast, one-way door decisions require careful analysis and deliberation, necessitating involvement from senior executives to ensure that the right approach is taken. This differentiation helps avoid a one-size-fits-all decision-making approach that can hinder progress and stifle innovation.
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