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Adidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford
Perception Shapes Impact
Market research is crucial for understanding consumer behavior and effectively positioning a product. Clever marketing can sway consumers from competitors, demonstrating that presentation can significantly influence sales even when the product is similar to existing options. However, the narrative surrounding the work can be misleading, as not everyone has the opportunity to contribute to grand projects; many are locked into mundane tasks despite the inspirational messaging in corporate environments.
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