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#343 The Eternal Pursuit of Unhappiness: David Ogilvy

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Embracing Virtues and Avoiding Vices in Company Culture

The key to a good company culture lies in adopting virtues such as courage, idealism, curiosity, playfulness, candor, intuition, free-spiritiness, and persistence while avoiding vices like fear, experience optimization, clinging to the status quo, boringness, tyranny of politeness, reliance on cold arithmetic, bureaucracy, and giving in. By instilling courage as the first habit, and other virtues subsequently, companies can enhance their organizational culture and avoid common pitfalls seen in many businesses.

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