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Impact of a YouTube video on COVID relief and community
The 70-minute YouTube video 'Saturday Night Sater' garnered one million live viewers and raised $3.6 million for COVID relief. Despite being completed in a short timeframe, the video showcased significant effort and collaboration. It brought together diverse audiences including Jews, non-Jews, Broadway fans, comedy fans, and food enthusiasts. The video was not only entertaining but also made Jewish people feel recognized and non-Jews feel entertained and engaged. It was a remarkable creative process where egos were set aside, and talented individuals donated their time to create something meaningful, including a performance by Josh Groban.