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Tom Bilyeu's Impact Theory

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Reframe Anxiety to Excitement

Fear and anxiety share the same neurobiological signal, norepinephrine, indicating that they can be transformed into one another. An experiment demonstrated that simply reframing anxiety by repeating 'I am excited' allowed participants to alleviate anxiety more quickly than practicing breathwork. This suggests that cognitive framing is a powerful tool for managing emotions, and the concept of gratitude also serves as a significant cognitive frame. Understanding how these cognitive frames operate could help individuals become more comfortable and optimistic about their future, facilitating greater achievements.

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