Influencers on platforms like TikTok often struggle to monetize their efforts directly due to the lack of visible financial flows. They resort to various strategies, such as selling products and securing sponsorships, to generate income outside the platform. This contrasts sharply with traditional web and email marketing, where creators can foster direct relationships with audiences without intermediaries, allowing them to benefit from completely open protocols that come with no take rates. Understanding these economic dynamics is essential, particularly in discussions around decentralization and the implications of technology.

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