The perception of media objectivity is crucial for attracting an audience. Historically, networks like CNN gained viewers through a reputation for reliable, on-the-ground reporting during major global events, thanks to a vast network of field offices. Changes in leadership can influence programming and audience satisfaction. While some leadership decisions led to engaging content, such as unique shows, shifts toward more opinionated segments can alienate viewers, underscoring the necessity of maintaining a balance between informative reporting and entertainment to retain a diverse audience.
Mike Baker is a former CIA covert operations officer and current CEO of Portman Square Group, a global intelligence and security firm. He’s also the host of the "President’s Daily Brief" podcast: a twice daily news report on critical events happening around the globe available on all podcast platforms.
www.portmansquaregroup.com
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