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Holiday Special 2023
Acquired
Embracing Boutiqueiness: Lessons Learned from Studying Luxury Brands
Studying luxury brands has taught the speaker that their business shares traits with luxury brands, such as scarcity being a significant trait. Instead of trying to scale and increase output, they have realized the value of embracing their boutique nature, understanding that maintaining exclusivity is a strength. This epiphany has led them to reject the conventional podcasting advice of scaling up and hiring more staff, and to commit to producing fewer, but higher quality episodes to maintain their brand's exclusivity.
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