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Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast

How I Write

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Creating Viral Content Strategy - LOL / OMG / WTF

Viral content creation involves tapping into the 'bored at work network' by creating distractions that people will share with others. To make videos go viral, focusing on evoking emotions like LOL, OMG, and WTF is crucial. An 8 out of 10 success rate in making videos viral was achieved by starting with a desired emotional reaction, then enhancing the content to be more humorous and engaging to ensure people will share it.

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