Xiaomi did for tech what Costco did for their products

Nis has always been impressed by a muji uniclo in Japan, also Cosco in the US./nObviously, Amazon's welkn since he sold his second star up joyo to Amazon. So he knew that there's more things that a rising middle class in developing country like China will want to buy./nIt beyond the phone. So how to take advantage of that./nAnd when someone trusts the brand for part of their category, they will want more products from that category./nAnd how can you do that at a wor class design for every single product? But it make the price much more fordable for the mass market than the rising middle class in these countries./nThe goal all along was not to do a foam, but how to do more than phone./nI was much bigger of a challenge and question. And I think overtime, he figured out the ecosystem approach, making the product leader for each product, a true founder and interpanor was the best solution./nThe Everything Store. That's right./nHe's mentioned before that he's cofounder and CEO is really to allow customers to be able to shop in their store with their eyes closed, they can buy anything they want and trust that it will be of high quality and they will like the product. So it doesn't take like, if you like the brand, you're going to like whatever. So whatever shall me make, it.