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Challenge the Status Quo
The negative impact of overproduction and waste, coupled with the culture industry's role in fostering ignorance, raises a pressing moral question about the need to resist oppressive systems that perpetuate capitalism at the expense of many. This critique reflects on the concept of a one-dimensional society, where prevailing norms inhibit critical thinking and potential societal transformation. Progress cannot be achieved through violent revolutions, as historical evidence suggests they often fail. Instead, a gradual evolution in class consciousness is essential, driven by individual self-awareness and the recognition of personal complicity in systemic issues. This awakening demands a radical shift in perspective, leading to a collective commitment to 'the great refusal'—a protest against the dominant structures that sustain repression.