Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout and my productivity system that maximizes efficiency. We explore the challenges of entrepreneurship and why it can be tough, sharing the benefits of being a multipreneur to address some these common stresses. Toward the end, we delve into how to leverage the growing trends of shopping local and the desire for a "third place" to build a couple of great businesses. We outline how to build these businesses and why they are ideal for first-time founders. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

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Episode Timestamps: 
0:00 Intro
02:28 How to deal with Burnout
22:44 When you should hire a CEO
26:23 Benefits of being a HoldCo Entrepreneur

35:59 The most difficult thing about entrepreneurship

39:45 Ideas vs Execution?

42:31 Startup Idea 1: Farmers Market Management Company

52:41 Startup Idea 2: Event Management as a Service