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Leverage Creators for Growth
Artificial intelligence has proven effective in content recommendation, a potential that was underestimated in the past. YouTube's immense value is highlighted, with analysts suggesting it could be worth half a trillion dollars if separated from Google, emphasizing its growth and dominance in the streaming market, particularly with YouTube TV. Despite Google not disclosing YouTube's profitability, revenue growth is significant, increasing from a $5 billion run rate to $35-40 billion. YouTube distinguishes itself by paying creators 55% of revenue on long-form content and 45% on shorts, fostering a creator-driven ecosystem that fuels its expansion.