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Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas
Decoder with Nilay Patel
Domains Offer More Than Just Addresses
Acquiring domains provides a strategic opportunity by enabling access to a customer base without directly taking over existing operations or personnel. This acquisition allows for marketing various web solutions to those customers, regardless of whether they choose to utilize these services. While promoting an integrated experience with Squarespace is desirable, the focus remains on ensuring that users feel they have legitimate options. The process integrates robust infrastructure that parallels existing major providers, suggesting a commitment to quality and reliability in the web solutions offered. The complexities of such decisions demand a thoughtful framework that considers confidentiality and uncertainty throughout the acquisition phases.
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