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How to Build Your Own Media Production Team with Dan Martell

The Influential Personal Brand Podcast

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Reducing Churn: Strategies for Subscription Businesses

Transferring money, buying back time, and reducing churn are discussed in this engaging conversation. The speaker emphasizes the importance of asking customers why they cancel and using that information to improve the product. They also introduce the concept of the growth ceiling and explain how understanding normal churn rates can help optimize retention. Additionally, the speaker mentions expansion revenue as a way to counteract cancellation and downsizing.

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