2min snip

The Art of Manliness cover image

Launch a Million-Dollar Business This Weekend

The Art of Manliness

NOTE

Create pre-orders to validate your idea

Before trying to validate the business, ensure there is demand by getting at least three customers within 48 hours. Pre-ordering is the most active and direct way to validate, as seen with examples like Elon Musk's Cybertruck and Model 3. It allows you to gauge real interest without investing significant time and resources. Alternatively, marketplaces can be used to assess interest by posting on platforms where people are actively looking to spend money. While using landing pages and ads is also an option, it is considered the least favorite method due to the time and resources required. Pre-ordering is recommended for quick and cost-effective validation.

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