Challenges in integrating operational and market issues in strategy development

Operational issues often take precedence over market issues, hindering the understanding of strengths, weaknesses, opportunities, and threats in the market. The lack of validation in strategic planning leads to uncertainty in identifying strengths and weaknesses. Executives, even in startups, may lack insight into customer needs and behaviors, relying only on sales reports, market research, and quantitative data. This absence of customer insight hinders the formulation of effective strategies.