The Importance of Marketing Over Branding for Startups

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Building a sales-based marketing campaign is key to driving sales
Brand awareness alone can be a waste of money, marketing is what makes money
Branding is important for household names, but marketing is what matters for startups
The Customer Is the Hero Sales Framework is a useful tool for creating a compelling sales pitch

Are you tired of losing sales because you’re fumbling over your words? Your customers deserve to know about your product and services – but unless you know how to communicate the value you offer, people won’t buy from you. Instead of losing sales and feeling tongue-tied, you can learn 6 strategic talking points that will help you approach sales conversations with confidence.

In today’s coaching conversation, Donald Miller continues to unpack the new The Customer if the Hero sales framework with this week's guest Jessie Daavettila, CEO & Founder of Raskana, a maternity and baby apparel brand. Jessie faces a common problem when it comes to sales: needing a cohesive, focused message about the problem her product solves. Listen in to learn 5 key talking points that will help you close your next deal, write your next email, or draft your next proposal!

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

Learn more about Jessie Daavettila and Raskana at Raskana.com.

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