What can you give somebody that, if they shared it with three friends, would unlock value for all of them? Whether that a set of exercises, maybe, that they could do to help each other improve their twitter performance. And then when you make five refurrals - here is the sheet that will show you how i think you should probably attempt it in the future. That kind of thing could be interesting. Another thing you haven't talked about at all, but that is super powerful, is this idea of, ay, an intrinsic reward. So obviusly we talked about just the intrinsic motivation why somebody would go and share in the first place without even being needed to be rewarded