Adapt or Be Left Behind in the Age of AI

Webflow simplifies website creation through its no-code drag-and-drop interface, making web design accessible even for those lacking technical skills. As website traffic grows, businesses may eventually need to invest in developers and scalable solutions. The rise of AI tools for information retrieval poses a challenge for Google, as users begin to prefer these platforms over traditional search methods. This shift may lead to a decline in SEO effectiveness. However, SEO professionals are likely to adapt by focusing on optimizing their content for AI references, ensuring their sites are included in the summaries generated by these technologies. The future of SEO will rely on being identified as reliable sources in AI-generated responses, shifting the focus from traditional rankings to how queries are answered by AI systems.