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Keen On cover image

The Gutenberg Parenthesis

Keen On

NOTE

The Evolution of Media and Mass Communication

The mechanization and industrialization of media fundamentally changed it, shaping mass media and the notion of the mass audience. The transformation allowed for a new business model based on attention and advertising, evolving from a niche readership into mass circulation. This shift in the 1890s created a model where magazines could be sold at a loss while profiting from advertising, a concept still prevalent on the internet. However, this evolution is criticized for devaluing individuality and authentic connection by treating people as a collective mass to market products to.

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