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The Evolution of Media and Mass Communication
The mechanization and industrialization of media fundamentally changed it, shaping mass media and the notion of the mass audience. The transformation allowed for a new business model based on attention and advertising, evolving from a niche readership into mass circulation. This shift in the 1890s created a model where magazines could be sold at a loss while profiting from advertising, a concept still prevalent on the internet. However, this evolution is criticized for devaluing individuality and authentic connection by treating people as a collective mass to market products to.