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Choosing a Niche Wisely for Startup Success
Selecting the right vertical or niche is crucial for the success of a startup. Niche markets like lawyers have a low success rate due to their reluctance to adopt technology and spend on software. Successful companies in fields like accounting and law are typically established over 20 years. It is essential to identify a niche where customers readily spend money on software, understand its value, and stay satisfied for long-term success.