Utilizing colloquial language, such as 'weird', can resonate more effectively with the public compared to formal rhetoric. Informal communication, exemplified by references to 'weird' in political discourse, creates a visceral connection that formal language may fail to achieve. The shift towards a more relatable vernacular reflects a broader Midwestern sensibility and highlights the need for politicians to adapt their messaging to ensure it resonates with people's feelings and experiences. The growing appeal of this kind of language may influence future political conversations.