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I Reverse Engineered the Perfect Business | Ep 614
The Game w/ Alex Hormozi
Transferring Personal Brand and Separating from Business
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- The process of transferring brand association to someone else can take about 12 months.
- Separating personal brand from business can be beneficial.
- Owning companies allows for the sale of assets without impacting personal brand.
- Personal brand should not be tied to primary source of income if planning to sell.
- Delivery of products/services can be done without the presence of the founder in ads.
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