Money Talks: Why Amazon should be afraid of Temu
Money Talks from The Economist
Focusing on Convenience Over Price Competitiveness
When competing with players like Amazon, focusing solely on price competitiveness may not be enough. The key to success lies in offering convenience to customers, such as fast shipping and fulfillment options. Smaller players like Etsy have struggled to acquire customers by solely offering cheap prices, indicating the importance of prioritizing convenience and customer acquisition costs in the competitive market.
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