Dynamic Pricing and Consumer Squeeze

The trend of dynamic pricing is on the rise, where companies adjust prices based on consumer profiles like location and affordability. This approach aims to maximize profits by charging different prices to different consumers. This consumer squeeze tactic is highlighted as a reason for the lack of significant price declines and fierce price wars in the market. The use of technology in this manner is seen as a way to extract maximum value from consumers, rather than benefiting society as a whole.