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ref:AI x Unsolicited Feedback Presents Strategies To Beat The AI S-Curve w/ Andrew Chen
Unsolicited Feedback
Differentiation and Retention in Consumer and B2B Products
In the consumer app space, differentiation and retention are achieved through viral loops, network effects, low prices, and friends' usage. Consumer products initially attract users with novelty, but to retain them, they need network effects and social connections. Instagram succeeded through novelty filters to attract users and then retained them with network effects. However, the filters eventually became obsolete. In B2B products, differentiation and retention are achieved through network effects or vertical focus on specific industries, such as healthcare.
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