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#18 - Jake Saper (General Partner, Emergence Capital) - Moats in SaaS, AI's Impact on SaaS, Learnings from Salesforce, Zoom, Gusto & more
Software Snack Bites
Challenges in Benefits and Cash Flow Solutions
Textio, an augmented writing tool, used data hacks to gather data and improve their product. They started by scraping job posts from websites, then created a basic algorithm based on the time a job post was live. They offered free access to their product in exchange for access to customers' hiring data, which allowed them to build a better product and eventually sell it externally. They implemented a two-tiered pricing model but eventually did away with the first one as everyone opted for the cheaper and better performing option. Textio's success is attributed to their ability to work with non-core data and their continuous data gathering through their business.
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