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MVPs are Officially Dead: Here's How to Launch and Find Market Fit in 2024 w/ Sachin Rekhi
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Reevaluating the Role of MVPs in Finding Product-Market Fit
The traditional notion of MVPs as the go-to method for finding product-market fit is being challenged in today's environment. While MVPs are valuable for testing new behaviors in new markets, they may not be as effective in existing markets with set expectations. Building a basic MVP in a competitive market may result in a negative response, leading to a misconception that the product idea is not viable. It is crucial to understand the nuances of the market before blindly adopting the MVP approach, as sometimes filling the existing gaps rather than pivoting may be the key to success.
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