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Planet Money cover image

Summer School 1: Planet Money goes to business school

Planet Money

NOTE

Understanding the Problem You're Solving for Customers

Understanding the problem you're solving for customers is crucial. It's not about listing all the benefits and features, but being able to explain it in simple terms. This is known as the unique value proposition. Frederick Hudson's story teaches us the importance of talking to customers and not relying solely on our own ideas.

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