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Rory Sutherland
Tetragrammaton with Rick Rubin
Embrace the Anecdotes of Small Things to Find the Big Insights
The essence of creativity lies in paying attention to the small details that often get overlooked. Engaging in experiences such as factory tours can provide invaluable insights, as these little moments may reveal aspects of a brand or process that even those within the business are unaware of. The trend of cutting such experiences in the face of budget constraints diminishes the potential for deeper understanding and innovation in advertising. Recognizing and valuing these small encounters can lead to significant creative breakthroughs.
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