In product strategy, it's important to focus not only on incremental improvements but also on making big, transformative bets that may have a low chance of success. A key principle is to take bigger, bolder bets, but scaling organizations often struggle to embrace this mentality. It's crucial to manage product teams and their roadmaps as a portfolio, encouraging a diversified approach with some teams focused on low-risk, short-term projects and others on high-risk, long-term endeavors. This approach ensures that the organization is taking enough transformative swings, even if the likelihood of success is low, to drive significant impact on the product and the business.

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