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506. What Is Sportswashing (and Does It Work)?

Freakonomics Radio

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All of spectator sports globally, all put together, is roughly the same size as johnson and johnson corporation. The biggest sports league in the world, the nf l, has annual revenues less than sherwin williams paint stores. But there's not an entire section of the newspaper dedicated to paint stores or pharmaceudical products. So this is an unanswered question,. One of the things sports economists just find so fascinating is how interested people are in sports despite the fact that it's actually not a very big business.

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