The Knowledge Project with Shane Parrish cover image

#190 Brad Jacobs: How To Build a Billion Dollar Company

The Knowledge Project with Shane Parrish

NOTE

Effective Questioning for Company Assessment

The key to evaluating a company involves in-depth one-on-one interviews with top team members. By asking questions like 'Would you buy this company with your own money?' and 'What should we keep and what needs to change?' valuable insights can be gained. These questions help assess the company's current standing, areas for improvement, untapped opportunities, successful strategies, blind spots, resource allocation, wasteful spending, and customer-centricity. Such insightful questioning was exemplified by Kat Cole during her tenure at Cinnabon, showcasing the importance of asking these revealing questions for organizational improvement.

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