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Make Your Business Irresistible with Jeffrey Shaw
Entrepreneurs on Fire
How to Build a Business That Speaks Your Ideal Customer's Language
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In understanding our ideal customers, it is important to have empathy and perspective. We must be willing to see the world from their point of view. This requires immersing ourselves in their environment and experiencing it firsthand. Many businesses serve people who have different perspectives, such as millennials. It is crucial to understand their unique outlook in order to cater to their needs. Millennials have the audacity to not settle and strive for more in life. They value experiences and living in the moment, as seen in their preference for temporary content like Snapchat and Instagram stories.
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