Creativity in Repetition and Iteration

Creativity can arise in the task of production and making multiple copies of something, leading to optimization and rethinking of processes for better versions in the future. This perspective challenges the common belief that creativity only happens in unique, one-of-a-kind moments. The example of process artist Sam Maluf demonstrates how creativity can manifest in incremental changes over time, finding joy in refining known aspects and bringing out nuances in the final product. It underscores the idea that creativity is subjective and can be expressed diversely by individuals.