Challenging the rules of content marketing to better nurture your audience

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Question and challenge the rules and constraints of content marketing that may not align with nurturing your audience. Experiment and find what works best for your business and audience, rather than blindly following formulas. Be playful and honest with your content strategy. Don't feel pressured to adhere to arbitrary guidelines such as the frequency of email sends or podcast releases. Question the origins of these ideas and determine if they truly align with your goals. Be conscious of your own constraints and experiment to find the best approach to nurturing and engaging your audience.

Hey hey babes — this week we're welcoming my friend & collaborator, grace allerdice, back to the pod for a conversation at the intersection of creative practice and self-employment.

Grace and I have a chat about what's been happening in our businesses lately, then discuss what it means to be a creator-led business, how constraints help our creativity flourish, and why we want to make less content, not more.

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✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)